Our Story

Kowalah was founded by Charlie Cowan who has spent 25 years on the sales side of B2B technology, including helping companies navigate the complex world of AI adoption. As a consultant and sales leader, Charlie witnessed firsthand the challenges organizations face when procuring AI technologies - from evaluating technical capabilities to aligning diverse stakeholders with varying levels of AI understanding.

Charlie is also the founder of charliecowan.ai, where he helps CEOs and senior leaders embed AI practices and technology across their organizations. Through this work, Charlie observed that while vendors have sophisticated AI sales processes, buyers lack equivalent support for making informed AI procurement decisions.

Charlie is also the author of two books - How To Sell Tech and The Revenue Operations Playbook for Founders - and is passionate about helping organizations successfully implement AI technologies that deliver real business value.

The challenge is particularly acute in AI procurement. While vendors have sophisticated AI sales processes, CIOs and IT leaders are often left to navigate complex AI purchasing decisions with limited expertise. They face a crowded market of 1000+ AI vendors making similar claims, and the consequences of making the wrong choice are significant - with 87% of AI projects never making it to production and 71% failing to deliver expected value.

Without specialized guidance, organizations struggle to evaluate AI capabilities, identify integration challenges, and build internal consensus around AI investments. The result is prolonged procurement cycles, wasted resources, and missed opportunities to leverage AI for competitive advantage.

Kowalah was created to solve this imbalance, specifically focusing on the unique challenges of AI procurement. Our platform empowers CIOs and IT leaders with specialized guidance, frameworks, and collective intelligence to navigate the complex AI landscape with confidence.

From identifying viable AI use cases to evaluating vendor capabilities and building cross-functional consensus, Kowalah provides the expertise and tools needed to make informed AI purchasing decisions. We help organizations cut through the hype, avoid common implementation pitfalls, and ensure their AI investments deliver measurable business impact.

As a specialist in AI procurement, we practice what we preach. Our team is powered by the very AI technologies we help clients evaluate and implement, allowing us to design, build, and deploy features quickly while maintaining deep expertise in the AI landscape.

We continuously monitor the evolving AI ecosystem, capture insights from successful AI implementations, and integrate these learnings into our platform. This ensures our guidance reflects current best practices and addresses the specific challenges organizations face when implementing AI technologies.